NEW INTEL: "Made Right Here"

We just caught wind of a sweet new venture, and we want you know about it. American extraordinaires Joe Gannon, Max Wastler and Matt Springer announced a new T.V. project today. Taking into account the other made-in-America shows over the years, this is one of the most original ideas we've seen in quite a while.

It's called "Made Right Here," and it's dedicated to showcasing American-made products that have stayed strong by remaining here instead of going overseas. At its heart, it's about story. The story of Billy Moore (Cause and Effect), the unconventional Tennessee belt maker who I wrote about last week. The story of Imogene + Willie, the denim makers who watched sadly as their parent company moved production to Mexico and the Dominican Republic. The story of Pointer Brand, the outerwear maker that sources its materials from Kentucky, Texas, North Carolina, and elsewhere in the U.S.—and has since 1913. The story of people.

And it follows Max and Joe as they take a turn at making these items themselves. Here's Max:

"I say we made... Really, we tried and failed to make all these things. This is part of the story, too. These are craftspeople who've dedicated their lives to mastering a skill, a skill that is really tough to do."

There it is: the essence of why American craft is important, why it costs a little more and why peoples' livelihoods depend on you voting with your dollar. Give it a watch, and tell everyone you know.

We're proud to call these talented guys our friends.

THE RUNDOWN: NorthernGRADE

Behold: NorthernGRADE. Every September, some of the movers and shakers in American-made menswear descend into the cluttered, boozy labyrinth of the Architectural Antiques in Minneapolis to hawk their wares.

Inspired by NYC's Pop Up Flea, the ladies and gentlemen at J.W. Hulme Company and Pierrepont Hicks tie shop decided to add the Midwest to the conversation by founding their own market in 2010—which makes this the second of a (hopefully) annual tradition.

I hitched a ride up to the fest for the launch of Buckshot Sonny's, Max Wastler and Joe Gannon's vintage sporting goods store. (If you're not familiar yet, you should be.) It was hard to contain the excitement as it built over the 7.5-hour drive, and it wasn't long before there were copious amounts of rapping during the 3G-less stretches of Wisconsin and Minnesota. When we arrived, we weren't disappointed. What follow are simply snapshots punctuated by a few important quotes, because like many of the best experiences—you just kinda had to be there. Next year's your chance.

Buckshot Sonny's, named after Joe's grandfather Sonny and Max's dad, who they called 'Buckshot' as a kid, is "the store your grandfather would have taken your father to for his first baseball glove."

• "We want one of our baseballs or footballs to be the family picnic ball. When we're done, I'll give it to my son, and he'll give it to his, maybe." — Joe Gannon

Red Wing, this year's main sponsor.

Two fine fellows: Brad Bennett of Well-Spent and Mike Maher of Taylor Stitch.

Intelligentsia coffee was on site.

The Hill-Side, offered by BlackBlue.

The incomparable Billy Moore, of Cause and Effect, hawking his skins. "Buy some belts!" he barks.

One of the (many) interesting things about Billy is that he's not much for the indecisive. Like a maverick who pops up unannounced at spots all across the country, it's "Buy a belt here and now, or wait and see where I appear next."

And his process is nothing if not unique. It's all about the story for Cause and Effect—whether it's wading into a Tennessee river to drape a hide over a big, wet rock or hammering belts on a cobbled New York street.

You can read more about his process over at All PlaidOut, but here's a bit of lore he shared with me about his mysterious Mason jar full of moonshine. This particular batch, Billy says, was made by the son of Popcorn Sutton, the legendary Tennessee moonshiner. No one's heard from him since around 2009...possibly because he may not be alive any more.

"Popcorn Sutton been caught by the ATF for the fifth time," Billy says. "He had about 5,000 quarts of moonshine, and they were going to give him 30 days a gallon.

"The story goes that he killed himself rather than go to prison. But here's the thing: The only people who saw him dead were the sheriff and the coroner—who both happened to be his cousins."

The trick is to take a breath before you take a drink.

Billy had me make a belt, which you'll see in coming posts as we track its progress from natural leather to seasoned beauty.

One of the fine products from Duluth Pack, which we've written about before.

I had a chance to chat with Molly Solberg, Duluth Pack's marketing director, who filled me in on why the company's heritage matters to so many people:

• "We're fashionable because we're 120-plus years old, not because we're a flash in the pan."
• "You can walk into Walmart and by a $20 bag every season or spend $115 on one of ours and never buy another."
• "Every day, I walk through the sewing room. You'll see a bag made by Linda, a breast cancer survivor. We have a sewer, Suzie, who's been here for 20 years. Whatever we can do to help Suzie as she puts her kids through college, we're going to do."
• "Ultimately, you're employing Minnesotans and saving money over the long run."

A clever business card from Angie Sheldon.

Becca James, the editor of Pop 'stache, browses wool shirts offered by Greenwich Vintage.

On the culture of NorthernGRADE:

• 'Zen' Pomazi, one of the purveyors of Greenwich Vintage, is finding that men take a little longer to care about appearance and quality these days. But eventually, he says, a nostalgia kicks in, even though it might be for something they've never experienced themselves.
• "Guys get to a certain age—maybe they're getting married, maybe they're having kids—and they start to pay attention," Zen says. "They see some of this stuff, and they remember Dad."

And this, from Noah Zagor, is perhaps the best summation of why any of this matters:

"I had an uncle who was a geology professor at Oxford University," Noah says. "I remember visiting him, and he would point to the motto emblazoned on the gates: 'Manners Makyth Man.'"

Correction: An earlier version of this story misattributed the above quote. Our sincerest apologies to Noah. We regret the error.

Friday Wrap-Up: Topman

Okay, party people. It's the end of the week. And what a week it was. Quick rundown, then you can get outta here!

Tuesday: Sneak preview of Buckshot Sonny's, which will launch at a certain men's market in the Midwest this weekend. Wastler looked like a kid at Christmas as he opened the bats, baseballs and caps that arrived in the mail.

Wednesday: An unexpected invitation to an exclusive party hosted by Sir Philip Green to celebrate the launch of Topshop's new Chicago location on Michigan Avenue. Full write-up coming on that place, but for now, suffice it to say the night was insane. A few highlights:

• Cocktails, dinner and an after-party at the Paris Club
• Gerard Butler
• Miley Cyrus
• Miley Cyrus dancing
• Miley Cyrus dancing in Jeff's suspenders
• You'll have to ask him about that
• Did I mention my quick chat with Rahm Emanuel?*
• So, one of the most memorable birthdays ever

For more on the celebrity element, check out Ernest Wilkins' read on the night for RedEye.

Thursday:

• I'm in Time Out Chicago with a fun piece about a street corner in Chicago where you can get haircuts for $5.
• Jeff and I ran into Isa from Chicago Looks at Topshop on Wednesday. After filling us in on what she's been up to for the past few months since we saw her last, she snapped a couple of photos.

Friday: I'm hastily tossing some clothes in the Saddleback and hop in the truck for a casual road trip with Max Wastler and Joe Gannon to Minnesota. Why Minnesota? Oh, no reason...except that NorthernGRADE is this weekend. Next week, there will be a full recap of shenanigans, characters and adventures encountered there.

If you're in Minneapolis, say hi—and come check out Wastler and Gannon's new project, Buckshot Sonny's.

Now go take on the weekend.

*And by "quick chat," I mean: We made eye contact, and I said, "Hey!" He said "Hi." Then he walked on.