We just caught wind of a sweet new venture, and we want you know about it. American extraordinaires Joe Gannon, Max Wastler and Matt Springer announced a new T.V. project today. Taking into account the other made-in-America shows over the years, this is one of the most original ideas we've seen in quite a while.
It's called "Made Right Here," and it's dedicated to showcasing American-made products that have stayed strong by remaining here instead of going overseas. At its heart, it's about story. The story of Billy Moore (Cause and Effect), the unconventional Tennessee belt maker who I wrote about last week. The story of Imogene + Willie, the denim makers who watched sadly as their parent company moved production to Mexico and the Dominican Republic. The story of Pointer Brand, the outerwear maker that sources its materials from Kentucky, Texas, North Carolina, and elsewhere in the U.S.—and has since 1913. The story of people.
And it follows Max and Joe as they take a turn at making these items themselves. Here's Max:
"I say we made... Really, we tried and failed to make all these things. This is part of the story, too. These are craftspeople who've dedicated their lives to mastering a skill, a skill that is really tough to do."There it is: the essence of why American craft is important, why it costs a little more and why peoples' livelihoods depend on you voting with your dollar. Give it a watch, and tell everyone you know.
We're proud to call these talented guys our friends.